Service · Brand Consulting
Brand consulting with character, in Bursa.
Brand consulting is the strategic process that defines who a brand speaks to, what it says and how it looks. At our studio in Nilüfer, Bursa, one team builds the strategy, positioning, name, tone of voice and identity.
We reply within 24 hours on average
What is it?
What is brand consulting, and what does it give you?
A good logo on its own is not a brand. A brand is how customers remember you, why they trust you and why they choose you over your competitors. Brand consulting designs that perception on purpose instead of leaving it to chance.
What you end up with is a clear direction: you know who you speak to, what you promise and the language you say it in. From the logo to the website, from social media to packaging, every touchpoint carries the same character.
Uğurcan Çengel
Founder and Creative Director
More than 20 years of brand and design experience. Under the Raccoon Branding House roof, he delivers turnkey brand solutions to businesses.
LinkedIn profile ↗Scope
What does brand consulting cover?
Like the board in a strategy workshop: thinking, words, visuals and, when needed, renewal.
Thinking
- 01
Brand strategy
We clarify why the brand exists, who it speaks to and where it is going.
Deliverable: strategy document - 02
Positioning
We find the space that makes you different and preferred among your competitors.
Deliverable: positioning statement
Words
- 03
Name and slogan
We develop name and slogan options that stick in the mind and carry the brand's character.
Deliverable: name and slogan set - 04
Tone of voice and language
We set how the brand speaks: its words, its style and the phrases it avoids.
Deliverable: tone of voice guide
Visuals
- 05
Visual identity
We translate the strategy into logo, color and typography. Corporate identity service →
Deliverable: identity system - 06
Brand guidelines
We write the rulebook so your team and suppliers use the brand the same way everywhere.
Deliverable: brand guidelines
Renewal
- 07
Rebranding
We give your long-standing business a contemporary, strong and consistent face while keeping what it has built.
Deliverable: new identity and transition plan
30-second test
How healthy is your brand?
Answer five questions and see where your brand stands. Your answers stay in your browser and are not sent anywhere.
- Can you describe your brand in one sentence?
- Can your customers easily tell you apart from your competitors?
- Do your logo, website and social media speak the same language?
- Does your team have a guide to refer to when using the brand?
- Does your brand fit your current audience and size?
Process
The brand consulting process in 5 steps
A road map made for you, with a clear agenda at every stop. One accountable team on every project, no juggling separate suppliers.
Stop 01
Discovery
We listen to your business, goals, competitors and customers, and map the strengths and weaknesses of your current brand.
Stop 02
Strategy
We clarify the positioning, the audience and the brand promise. Every decision after this rests on that ground.
Stop 03
Creative concept
We present concept directions that turn the strategy into a name, a voice and a visual language, and choose one together.
Stop 04
Production
We turn the chosen direction into an identity system, applications and brand guidelines.
Stop 05
Delivery and optimization
We hand over all the files and the guidelines, and make sure the brand is used correctly out in the world.
Brands that trust us
Related work
Brands we built through brand consulting
Why Raccoon
Not brands that just look good. Brands that work.
One roof, the full solution
Strategy, production and digital together. No juggling separate suppliers.
A character of your own
Not a template. A recognizable identity that is yours.
The same language everywhere
One consistent brand, from logo to web, from video to social media.
A clear process
A predictable timeline, on-time delivery, one accountable team.
Pricing
How is the price of brand consulting set?
Every brand is different, so the price depends on the scope of the work. The main factors that shape a quote are below. Make your choices and your brief is ready.
FAQ
Frequently asked questions about brand consulting
What is brand consulting?
Brand consulting is the strategic process that defines who a brand speaks to, what it says and how it looks. It covers strategy, positioning, naming, tone of voice, visual identity and brand guidelines.
How long does the brand consulting process take?
It depends on the scope. A strategy-only project and a full process that runs from naming to brand guidelines don't take the same time. In our first meeting we listen to what you need and share a clear timeline.
How is the price of brand consulting set?
The price depends on the scope of the work, whether the brand is built from scratch or renewed, the depth of research, the deliverables and the timeline.
Can I get just a logo?
Yes, we can also work with our corporate identity service on its own. Still, a logo lasts much longer when it is built on a strategy.
Do you work with brands outside Bursa?
Yes. Our studio is in Nilüfer, Bursa, and we also work with brands across Türkiye.
Will we lose our existing customers when we rebrand?
A well-planned rebrand protects what the brand has built. We decide together during the strategy phase what changes and what stays, and plan the transition step by step.
More services for your brand
Let's begin
Let's give your brand character.
Tell us about the brand you have in mind and your goals, and we'll come back with a road map made for you.