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Service · Social Media Management
Social media management: your brand on stage, every day.
Social media management means running your brand's accounts in a planned, regular way that stays consistent with your brand's language. From our studio in Bursa, we plan content for brands across Türkiye and produce it under one roof, with photo, video and design.
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What is it?
What is social media management, and why should it be planned?
raccoon.branding.houseReplies within 24 hours on average
- We need content every day, but it all looks the same.
- We hear that a lot. Without a plan, posts either stall or start repeating each other; when the feed looks scattered, the brand looks scattered too.
- Social media management means running your accounts in a planned, regular way that stays consistent with your brand's language.
- We plan what to post ahead of time and produce the content with photo, video and design. One language, from logo to web, from video to social media.
- Who is it for?
- Brands whose posts stall or all look alike, businesses looking for strong content and production, and anyone preparing a campaign for a new product or season.
Random posting
- A feed out of step with your identity
- Last-minute content
- A different vendor for every job
- Disconnected from campaigns
Planned management
- A feed consistent with your identity
- Content planned ahead
- Photo, video and design from one team
- In step with campaigns
Scope
What does social media management include?
Six areas, one team. Tap a highlight or watch the stories play.
Does your feed look scattered? A consistent feed starts with a clear identity. Let's start with corporate identity →
A sample week
Every post has a purpose.
In a planned feed, no post is random. Below is a sample week; the real plan is built around your brand, your goals and the season. Pick a day.
Monday · Post
Product or service
The week opens with a post that says clearly what you do and puts a product or service front and center.
Goal Keep what the brand offers top of mind.
Tuesday · Story
Behind the scenes
A short moment from the team, the production or the day.
Goal Give the brand a human face and warmth.
Wednesday · Video
Short video
A video that shows the product or service in motion and grabs attention in the first second.
Goal Reach new people.
Thursday · Story
Question or poll
An easy-to-answer interaction that asks followers what they think.
Goal Talk with followers and get to know them.
Friday · Post
A finished job
A post that shows real work, a result or a customer experience.
Goal Build trust.
Saturday · Campaign
The story of the season
A piece of the campaign for a new season, a launch or a special day.
Goal Carry the campaign as a single story.
Sunday · Break
You don't have to post every day
The plan exists to keep the rhythm, not to fill the feed. Some days, not posting is a decision too.
Goal Put quality ahead of quantity.
Process
Social media management in 5 steps
We told the process as a post, too: swipe through.
Brands that trust us
Why Raccoon
Content that doesn't get lost in the crowd. It sticks.
raccoon.branding.housenow
One language
One consistent brand, from logo to web, from video to social media.
raccoon.branding.housenow
In-house production
Photo, video and design come from the same team; content isn't pieced together from elsewhere.
raccoon.branding.housenow
A planned feed
Every post has a purpose; nothing in the feed is left to chance.
raccoon.branding.housenow
One roof
Identity, web and campaigns live with the same team, so social media never drifts from the rest of the brand.
Pricing
How is the price of social media management set?
Every brand is different, so the price depends on the scope of the work. The main factors behind a quote:
Number of accounts
How many accounts we'll manage.
Number and format of posts
The mix of posts, stories, videos and motion content.
Production
Whether photo or video shoots are needed.
Campaign periods
Launch, seasonal or special-day campaigns.
Length of engagement
How long we'll work together.
In the first meeting we listen to your accounts and goals and prepare a clear scope and quote. Request a quote →
FAQ
Frequently asked questions about social media management
What is social media management?
Social media management is running a brand's accounts in a planned, regular way that stays consistent with the brand's language. It covers planning what to post, producing the content and publishing it.
What does social media management include?
It covers account management; photo, video and design content production; the feed's visual language and templates; the content plan; campaign and ad concepts; and motion content. Scope →
Who produces the content?
We produce the content under one roof: photo and video shoots, design and motion content all come from the same team. That's why the feed speaks the same language as the rest of the brand.
Can we start on social media without a corporate identity?
You can, but for the feed to look consistent, color, typography and visual language need to be clear first. If you don't have an identity yet, we recommend starting with corporate identity work.
Is social media management a one-off or ongoing?
Social media needs continuity; a feed works when it's fed regularly. We set the scope and the length of our work together based on your needs.
How is the price of social media management set?
The price depends on the number of accounts, the number and format of posts, whether photo or video shoots are needed, campaign periods and the length of our work together.
Do you work with brands outside Bursa?
Yes. Our studio is in Nilüfer, Bursa, and we work with brands across Türkiye.
More services for your brand
Let's begin
Let's give your feed character.
Tell us about your accounts and your goals; we'll come back with a content roadmap made for you.