Service · E-commerce Consulting
E-commerce consulting: turn visitors into customers.
E-commerce consulting means reviewing your site through a customer's eyes, finding what's blocking sales and turning it into practical recommendations ranked by impact. From our studio in Bursa, we support e-commerce brands across Türkiye on brand, design and usability.
Sample review
We walk through a product page through a customer's eyes. Each pin marks a point that affects sales.
We reply within 24 hours on average
What is it?
What is e-commerce consulting, and when do you need it?
An online store getting visitors doesn't mean it will make sales. Customers can't hold the product, so they decide based only on what they see and read: if the images fall short, if shipping and returns aren't shown next to the price, or if the cart step is unclear, they quietly leave.
In e-commerce consulting, we walk through your site with that customer's eyes and find where they give up. It's for brands that get visitors but can't turn them into sales, startups that want their new store ready to sell, and growing brands that want to see what's working before they rebuild their site.
Order summary
E-commerce consulting
- Review through the customer's eyes✓
- Journey analysis from landing to checkout✓
- Finding what blocks sales✓
- Prioritized list of recommendations✓
- Implementation support✓
ResultA site where you know what to fix, and in what order
Prepared by
Uğurcan Çengel Founder and Creative Director
More than 20 years of brand and design experience. Under the Raccoon Branding House roof, he delivers turnkey brand solutions to businesses. LinkedIn ↗
Which one fits you?
Pick your situation and we'll show you the right service.
Pick a situation; the service that fits you will appear here.
E-commerce consulting
Your current site stays. We find what's blocking sales through the customer's eyes and rank it by impact.
Review my site →A new site: web design
If your platform doesn't meet your needs, or you don't have a site yet, the right start is a new e-commerce storefront.
Web design service →Scope
What does e-commerce consulting include?
Usability
Site and sales analysis
We review the path visitors take from landing on the site to checkout and pinpoint where they drop off.
We look at: the journey from landing to checkout
Design
Product page
We shape descriptions, page layout and options so they answer the customer's questions.
We look at: description, layout, options
Design
Product images and visual language
We make the images work for both your brand and your sales. Need a shoot? Photo and video →
We look at: angle, light, consistency
Usability
Trust signals
We make the shipping, returns, payment and contact details that first-time shoppers look for easy to see.
We look at: shipping, returns, payment, contact
Brand
Brand consistency
We make sure the site carries the same voice as your brand in color, typography and language. Is the identity weak? Corporate identity →
We look at: visual and verbal language
Usability
Mobile experience
We make sure pages read comfortably on a phone, buttons are easy to tap and shopping flows smoothly.
We look at: shopping on a phone
At the end of every review
A prioritized roadmap
We turn every finding into a list of revisions and recommendations ranked by impact, and stay with you through implementation.
Sales journey
Where do customers give up?
At every step, some visitors leave. Our job is to find where those leaks happen and why. Pick a step to see what's on the customer's mind and what we look at.
First impression
“Am I in the right place? Can I trust this brand?”
- The first screen of the home page and campaign pages
- How consistent the site looks with your brand
- How easily the menu and search lead to the product people want
Product page
“Is this product really right for me?”
- The number, angles and quality of product images
- Whether descriptions answer the customer's questions
- How visible the price, shipping and option details are
Cart
“What will I pay in total? Any surprises?”
- When extra fees appear, and how clearly they're shown
- How clear the move from cart to checkout is
- Whether buttons and messages point the way
Checkout
“Is my information safe? Is this easy?”
- The number of steps and form fields
- Payment options and trust signals
- How easily payment is completed on a phone
Process
E-commerce consulting in 5 steps
Like tracking an order: at every step, you know where things stand. One accountable team on every project.
- Order received
01 Getting to know you
We listen to your goals, your products and where your sales get stuck.
- In review
02 Review through the customer's eyes
We browse your site as a customer would, testing every step from landing to checkout on desktop and on a phone.
- Packing
03 Findings
We group what's blocking sales under brand, design and usability.
- Shipped
04 Priority list
We rank every recommendation by impact and agree together on where to start.
- Delivered
05 Implementation support
We stay with you as the recommendations are put into practice. If design, photography or web work is needed, the same team takes it on.
Brands that trust us
Why Raccoon
Not a report. Recommendations that turn into sales.
Pricing
How is the price of e-commerce consulting set?
Every site is different, so the price depends on the scope of the work. The main factors behind a quote:
Size of the site
Number of products and categories, variety of pages.
Scope of the review
A few key pages, or the whole journey from landing to checkout?
Implementation support
Just the list of recommendations, or working together on implementation?
Extra production
Need for product photography, design or web revisions.
Timeline
The delivery date you have in mind.
In the first meeting we listen to your site and goals and prepare a clear scope and quote. Request a quote →
FAQ
Frequently asked questions about e-commerce consulting
What is e-commerce consulting?
E-commerce consulting is a review of an online store through the customer's eyes: we find what is blocking sales and turn it into practical recommendations ranked by impact.
What does e-commerce consulting include?
It covers a review of the path visitors take from landing on the site to checkout; findings on the product page, product images, trust signals, brand consistency and mobile experience; and a list of recommendations and revisions ranked by impact. Scope →
Do I need to rebuild my site?
Not always. We review your current site first; if the problems are in the product pages, visuals, trust or usability, they can be fixed on the existing site. If your platform can't meet your needs, we move ahead with our web design service for a new site.
Do you implement the recommendations?
At the end of the review we deliver a list of recommendations ranked by impact and stay with you through implementation. If design, product photography or web work is needed, we can take it on under the same roof.
How long does e-commerce consulting take?
It depends on the size of the site and the scope of the review. Reviewing a few product pages and reviewing the whole journey from landing to checkout don't take the same time. We share a clear timeline in the first meeting.
How is the price of e-commerce consulting set?
The price depends on the size of the site, the scope of the review, whether you want implementation support, any extra production such as photography or design, and the timeline.
Do you work with brands outside Bursa?
Yes. Our studio is in Nilüfer, Bursa, and we work with brands across Türkiye.
More services for your brand
Let's begin
Let's get your site ready to sell.
Share your site's address and your goals; we'll review it through a customer's eyes and come back with a roadmap made for you.