Service · Corporate Identity
Corporate identity design: the face of your brand.
Corporate identity is the system of logo, color, typography and visual language that makes a brand recognizable in the same way at every touchpoint. From our Bursa-based studio, we design measured, memorable identities that work in every medium for brands across Türkiye.
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What is it?
What is corporate identity, and why is it more than a logo?
A logo is a brand's signature, but on its own it is not an identity. What builds the identity are the rules around the logo: which colors, typefaces and visual language to use, and how the logo should sit in a tiny icon, on a dark or light background, on packaging or on a sign.
Without these rules, every application looks a little different and the brand drifts apart over time. With them, your customers recognize you at first glance, on your website, on the shelf and on social media.
Logo only
- ✓ A recognizable mark
- ✕ Color and typography rules
- ✕ Variations for every size and background
- ✕ Packaging, print and digital applications
- ✕ Consistency at every touchpoint
Identity system
- ✓ A recognizable mark
- ✓ Color and typography rules
- ✓ Variations for every size and background
- ✓ Packaging, print and digital applications
- ✓ Consistency at every touchpoint
Scope
What does corporate identity design cover?
What goes into an identity kit? We show each piece on a sample brand.
Logo and logo system
The primary logo, an icon that can stand on its own, and variations for dark, light or single-color backgrounds.
Deliverable: logo setColor palette
Primary and secondary colors, the balance between them and which color goes where.
Deliverable: color systemTypography
The typefaces that carry the brand's voice, and how they are used from headline to body text.
Deliverable: typography rulesVisual language
Graphic elements, patterns and the visual character that repeats across everything the brand makes.
Deliverable: visual language setPackaging design
Packaging that stands out on the shelf, carries the brand's character and tells the product's story right.
Deliverable: packaging designPrint and digital applications
Applying the identity consistently in print and in digital media.
Deliverable: application designs
Illustrative sample brand
Need strategy first? An identity lasts longest when it is built on a brand that knows what it wants to say. If your positioning, name or tone of voice isn't clear yet, let's start with brand consulting →
Durability test
A good identity works in every condition.
We test every logo we design in the toughest conditions it will face. The same mark has to stay itself in a tiny browser tab icon, in a single color, on a light background and at a giant scale.
Process
Corporate identity design in 5 steps
Each step is like a print proof we keep working on until it is approved. One accountable team on every project, no juggling separate suppliers.
Proof 01
Discovery
We study your brand, your audience and your competitors' visual languages, and find the space that sets you apart.
Proof 02
Strategy brief
We clarify the character and promise the identity will carry. If needed, we go deeper with brand consulting.
Proof 03
Concept directions
We present different creative directions, weigh them together with their reasoning and choose one.
Proof 04
Design and system
We turn the chosen direction into logo, color, typography and visual language, then into variations for every size and background.
Proof 05
Application and delivery
We carry the identity onto packaging, print and digital applications, and deliver it with ready-to-use files.
Approved
Brands that trust us
Work
Corporate identities we designed
Why Raccoon
Not identities that just look good. Identities that work.
It starts with strategy
Every identity grows out of what the brand wants to say. It is designed for meaning, not decoration.
A character of your own
Not a template. A recognizable identity that is yours.
The same language everywhere
One consistent brand, from logo to packaging, from print to social media.
One roof
The same team brings the identity to life in photo, video and web.
Pricing
How is the price of corporate identity design set?
Every brand is different, so the price depends on the scope of the work. The main factors that shape a quote:
Job ticketCorporate identity
- ScopeJust a logo, or a full identity system with color, typography and visual language?
- ApplicationsThe type and number of packaging, print and digital applications.
- Strategy workWill the identity be built together with brand consulting?
- Brand stageA new brand, or a refresh of an existing identity?
- TimelineYour preferred delivery date.
QuoteSet in our first meeting
In our first meeting we listen to what you need and prepare a clear scope and quote. Request a quote →
FAQ
Frequently asked questions about corporate identity
What is corporate identity?
Corporate identity is the visual system of logo, color palette, typography and visual language that makes a brand recognizable in the same way at every touchpoint.
What is the difference between a logo and a corporate identity?
A logo is only one part of an identity. A corporate identity is a complete system: alongside the logo it covers color and typography rules, variations for different sizes and backgrounds, the visual language, and how all of these are applied on packaging, in print and in digital media. Comparison →
How long does corporate identity design take?
It depends on the scope. A logo on its own and a full identity system that includes packaging and print applications don't take the same time. In our first meeting we listen to what you need and share a clear timeline.
Can I have my existing logo redesigned?
Yes. We make the logo and identity of an established brand contemporary, strong and consistent while keeping what it has built. If the redesign calls for a change in strategic direction, we work on it together with brand consulting.
How is the price of corporate identity design set?
The price depends on whether you need just a logo or a full identity system, the number of packaging, print and digital applications, whether strategy work is needed, and the timeline.
Do you work with brands outside Bursa?
Yes. Our studio is in Nilüfer, Bursa, and we work with brands across Türkiye.
More services for your brand
Let's begin
Let's give your brand an identity.
Tell us about your brand and your goals, and we'll come back with an identity road map made for you.